Though the Sharks may seem enticing, Marcus Lemonis is a better and more trustworthy entrepreneur. One reason is that he shows his investing strategies in his show which are not shown by the Sharks. Marcus’s strategy emphasizes three of the 5 p’s of marketing: people, product and placement. He has shown these strategies in multiple episodes, for example, when he was working on Car Cash he rebranded the company and gave it new advertising. This is an example of Placement, making your product look ideal to your target market. Marcus is also clearly in the process to work with the people to make money, instead of just working to make money for himself. This is illustrated in his show where he works with people in their failing businesses, though he may take over the company, the owners always know that they will have their company back when it is all over. However, the Sharks are all billionaires, who are mainly there for their own self interest.One example of how trustworthy Marcus is, is in the episode Sweet Pete’s, Marcus chose to help the people who had put in the work, the time and the money and chose not to help the greedy investor who had done very little to help. In conclusion, Marcus is a better investor for my company because we need someone who knows advertising and placement strategy which are things that my bussiness will need. Marcus also showcases his strategy on his show, unlike the Sharks, who though successful, their skills are less known. All in all Marcus is a more trustworthy investor than the Sharks, and that is who I would want to work with to raise my company.


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